Showcasing Your Interior Design Brand on Social Media

The original article was posted on The Chaise Lounge Podcast.

Lauren Shults, a Dallas native now Denver resident, is a content editor for interior designers with The Chaise Lounge Podcast which launched in 2014. Her experience with social media paired with knowledge of interior design gives her extra insight on teaching clients how to effectively create and showcase their online persona.

“Your persona in the digital world consists of everything that your brand encapsulates (or strives to) – voice, color theme, consistency, and all. On social media platforms, everything should align with your brand. Never get off track! Consider how you want to be perceived, create content that contributes to that idea, tailored to each platform. Your brand must be consistent across every outlet, including in press, at events, and most importantly today, social media,” says Shulz.

Throughout her article, Shulz continues with five additional tips on what it takes to become an influential, designer on social media attracting more clients to your design business over competitors. Throughout her tips and tricks, she teaches designers how to communicate and stay connected with your followers.