Houzz Pro Has Arrived Just in Time for Designers with Virtual Projects

Original article posted at Business of Home.

When the team at Houzz decided to launch Houzz Pro, they could never have foreseen how the coronavirus would rock the world—and the resulting importance for designers, now working from their homes, of being able to manage an entire project and client life cycle on a single digital platform. Now that the coronavirus has made remote workers out of the entire design industry, it has amplified the value of a tool that allows designers to do everything from follow up on leads to review product and process billing.

“We didn’t build Houzz Pro with a crisis like this in mind,” says Liza Hausman, the vice president of industry marketing at Houzz. “But it’s become evident to us through feedback from the professional community that having these kinds of tools can facilitate the work-from-home setup that people need right now.”

The new platform, which debuted earlier this month, marries popular marketing features from Houzz with the business management tools of Ivy by Houzz. (While Ivy users can still access the platform as a stand-alone product, the company says that designers who migrate to Houzz Pro will get access to the new platform’s marketing features and additional business management tools.) “We wanted to give our design community one place where they can manage and grow their business, instead of having to sign into multiple platforms,” explains Hausman. “This streamlines the process for designers and makes everything seamless.”